The lean startup plan is a lot more concise and is designed for you to just jot down a few sentences on the problem, solution, revenue streams you plan to implement, how you'll market the business, ...

According to Cotton & Company, the true value of AI is not speed, volume, or automation—it is execution integrity. When integrated responsibly, AI helps ensure that what is intended strategically is ...

“AI easily saves me 10–15 hours a week and lets me focus on strategy instead of busywork,” says Ari McGre, founder of Tactful ...

Built on a study of 14,000+ US consumers, MAX’s new Wavelength™ platform pairs traditional segmentation with music fandom ...

The research is clear on this one thing — and I've used it to take my business from $60M to nearly $120M in 5 years.

AI mediates discovery—deciding which creators and brands get surfaced and trusted. Marketers must move from winning search ...

Artificial intelligence is driving two overlapping shifts that are reshaping marketing. First, conversational AI is displacing websites and traditional search as the way people learn about products, ...

Your most valuable product isn't what's in the box — it's the relief customers feel when the transaction is complete and ...

The traditional marketing career ladder, wide at the base and narrow at the top, is beginning to invert. Fewer entry points. More pressure at senior levels. Far more demand for people who can both ...

AI systems are getting good at optimizing persuasion in commerce. They are also quietly becoming tools for strategic ...