The Devil Wears Prada 2, short on originality, long on brand partnerships. Which, reader, is what it's all about.

The world's biggest brands - and not just fashion - wanted in on the reunion, resulting in partnerships whose contributions ...

Diet Coke, L’Oréal, Grey Goose, Starbucks and others use a variety of marketing tactics to deepen partnerships with the highly anticipated sequel.

A limited-edition physical version of Runway, the fictional fashion glossy from the film series, is a clever marketing stunt for an era of digital fatigue. If you haven’t been living under a rock, you ...

Nearly two decades after The Devil Wears Prada first turned fashion into a cultural shorthand for ambition, its sequel has ...

Upasna Dash of Jajabor Brand Consultancy says Devil Wears Prada 2 succeeded by building cultural buzz through nostalgia, fashion tie-ups and market-specific campaigns.

Thomas P. DiNapoli, who has been state comptroller since 2007, is facing challenges in the Democratic primary and the ...

Los Angeles mayoral candidate Spencer Pratt is turning heads with a “brilliant” campaign ad furiously calling out his rivals’ posh homes — after his own residence burned to the ground in the ...

Rep. Thomas Massie (R-KY) is tying himself closely to President Donald Trump‘s policies in a new ad, as early voting in the incumbent’s primary against Trump-endorsed Ed Gallrein is nearly two weeks ...

YouTube appears to be testing a mobile livestream ad format that plays in a dedicated space below the video window, replacing the live chat area. This change allows users to keep watching live content ...