Diet Coke, L’Oréal, Grey Goose, Starbucks and others use a variety of marketing tactics to deepen partnerships with the highly anticipated sequel.

The world's biggest brands - and not just fashion - wanted in on the reunion, resulting in partnerships whose contributions ...

A limited-edition physical version of Runway, the fictional fashion glossy from the film series, is a clever marketing stunt for an era of digital fatigue. If you haven’t been living under a rock, you ...

Nearly two decades after The Devil Wears Prada first turned fashion into a cultural shorthand for ambition, its sequel has ...

Discover the affordable high street haircare range singer Ego Ella May loves for keeping coils hydrated and defined — with ...

Many creators with millions of views and followers still see no love from major advertisers.

As race car drivers hit the Cannes red carpet and Brad Pitt’s blockbuster 'F1: The Movie' crosses $600 million, Aston Martin ...

A deluge of brand collabs for a huge movie release? Groundbreaking.

ADS Analytics is a team of analysts with experience in research and trading departments at several industry-leading global investment banks. They focus on generating income ideas from a range of ...

The retro-inspired ‘beehive bob’ is summer’s chicest volumising haircut for fine and thin hair. Here's how to style and ...

Morningstar Quantitative Ratings for Stocks are generated using an algorithm that compares companies that are not under analyst coverage to peer companies that do receive analyst-driven ratings.