Target is on track to eliminate all synthetic food dyes from its cereal aisle by the end of May, the company said. The ...

A brief stroll down the breakfast aisle at the grocery store is enough to prove that Americans love cereal, but the one that ...

The new Frosted Flakes boxes haven’t officially hit shelves yet, but a few early tasters have already left glowing reviews on ...

If you feel like the grocery store gets more expensive with every visit, you're not alone. The cereal aisle is evidence of ...

Most Americans support banning food dyes—but what drives diet quality is behavior, marketing and access. Removing dyes won’t ...

A new NetCredit study compared 171 grocery products at Walmart, Target, and Kroger. Some store-brand items were priced more ...

Toy-filled boxes return for the first time in over a decade. The time-honored tradition of scouring a new cereal box in search of a prize is coming back to the breakfast table.

Several food and beverage companies, including Cheerios, Coca-Cola and Oreo, are releasing patriotic-themed products to mark ...

Start your mornings right.

As America's 250th birthday approaches, brands like Coca-Cola and Steak 'n Shake are rolling out red, white and blue products ...