Michigan companies like CURE Auto Insurance, BetMGM and Henry Ford Health say athletes really resonate with customers.

The Cleveland Browns are making the smart decision with Shedeur Sanders. On Monday, the Cleveland Browns announced their ...

A pair of Texas A&M stars began their NIL journey with SONIC, marking the fast-food chain's first-ever NIL deals, which will ...

Alright, listen up, because if you’re anything like us, the Super Bowl isn’t just about the touchdowns and nail-biting plays ...

Danica Patrick announced some major personal news on social media on Wednesday evening. The former NASCAR and IndyCar driver, ...

Josh Allen stars in hilarious new Snickers ads while preparing for NFL season and Wyoming Hall of Fame induction.

Travis Kelce tells GQ he's 'starting to phase out of wanting to be known as the party guy.' Girlfriend Taylor Swift appears ...

American Eagle’s Sydney Sweeney campaign didn’t just add $200 million to the company’s market cap overnight. It reminded us ...

The NFL continues to deliver unrivaled value for advertisers, according to the latest installment of EDO's NFL TV Outcomes ...

While there’s widespread speculation that Travis Kelce will hang up his cleats at the end of the 2025 campaign, there may ...

"In 2025, we want to be the No.1 sports drink" - Kobe Bryant had a bold vision for the BodyArmor sports drink originally ...