The sport is experiencing a cultural evolution as more luxury brands embrace the court and its players.

The fourth Grand Slam of the year brings a raucous atmosphere and plenty of drama — and goes against the sport's unwritten ...

After years of playing in store-bought attire and without an apparel deal, Taylor Townsend, now the world No. 1 in women’s ...

Portuguese tennis players Francisco Cabral and Nuno Borges were given permission to stray from Wimbledon’s strict all-white dress code to honor the late Liverpool and Portugal soccer star Diogo ...

The dress code at Wimbledon's all-grass courts is notoriously strict, and even the tennis players have specific requirements, including to wear all white.

The dress code at Wimbledon's all-grass courts is notoriously strict, and even the tennis players have specific requirements, including to wear all white.

The dress code at Wimbledon's all-grass courts is notoriously strict, and even the tennis players have specific requirements, including to wear all white.

For players, the smallest infractions have proved controversial, and some players have outright refused to play along, as Andre Agassi did from 1988-90 when he boycotted Wimbledon entirely.