Sonic Automotive (NYSE:SAH) announced that its powersports division achieved unprecedented success at the 85th Annual Sturgis ...

The legendary Sturgis Motorcycle Rally is something of a rite of passage for bikers, but you may be surprised it's an even bigger deal for the community.

Can the Sturgis Motorcycle Rally continue to be an economic and cultural boon for Sturgis after the baby boomer generation passes?

If you bring ear plugs to the Sturgis Bike Rally, you’re missing the point. For the 85th anniversary, I was the “Sturgin” in the crowd – a first-time rally-goer. And it was obvious.

Gene Simmons and his band perform as the final act on day three of the 85th annual Sturgis Motorcycle Rally on Sunday, Aug. 3, 2025, at the Buffalo Chip in Sturgis, South Dakota.© Samantha Laurey ...

KISS frontman talks solo career after 50 years as The Demon in 30-pound armor. He performed Aug. 3 at the Sturgis Motorcycle Rally.

He opened the campground in 1981 as a place for Sturgis Motorcycle Rally-goers to retreat to after the city wanted all the bikers to howl in the night someplace else.