AI is becoming a go-to tool for PPC. But a test shows a 20% error rate across platforms. Advertisers need to vet their advice carefully.

CMOs share their generative AI strategies that help them cut costs and drive revenue. Here is their AI for marketing playbook.

I had candid conversations with three CEOs in different industries – insurance, agriculture and marketing – each at a different stage of AI adoption, yet all aligned on one key point: Artificial intelligence is not a future initiative.

Key Takeaways Google AI Mode offers seamless, multimodal search powered by Gemini AI models.Perplexity AI excels in transparency, real-time data, and research-f

As AI-powered search platforms like ChatGPT, Perplexity, and Google’s AI Overviews continue to reshape how people discover information, SearchYVR is expanding its offering with the official launch of GEO (Generative Engine Optimization) services.

With AI tools becoming more prevalent, what skills should we prioritize when interviewing SEO candidates in today's market?

Most companies now rely on SEO teams to steer AI strategy, but many marketers feel unsure about AI Overviews and lack cross-team support.