In a sponsor category long dominated by two giants, the athleisure maker joins a wave of challengers tempting star players ...

Nike continues to elevate women's sports with its latest marketing campaign that is tapping into the star power of tennis players.

Jack Draper has followed in the footsteps of Roger Federer in ditching Nike for a partnership with a relatively new entrant ...

While major brands like Nike and Adidas dominate tennis apparel among top players, local startups are gaining traction in the ...

At the U.S. Open 2025, Carlos Alcaraz stepped out for his Aug. 25 match against Reilly Opelka sporting a new buzzed hair look ...

Lucrative endorsements and a stake in shoe brand On have made the Swiss star just the seventh athlete in the three-comma club ...

The sport is experiencing a cultural evolution as more luxury brands embrace the court and its players.

While players during the 90s were adapting the baggy shorts that Michael Jordan popularized, Stockton kept his shorts old ...

After years of playing in store-bought attire and without an apparel deal, Taylor Townsend, now the world No. 1 in women’s ...

The British No 1 teamed up with home favourite Jessica Pegula in the US Open mixed doubles and is sporting a new look after ...

Meanwhile, the Nike Men's Carlos Alcaraz Graphic T-Shirt ($45) is a black cotton tee that features a graphic inspired by Alcaraz's crafty use of spin on the court and has his nickname 'Carlitos' also ...