In a sponsor category long dominated by two giants, the athleisure maker joins a wave of challengers tempting star players ...

Jack Draper has followed in the footsteps of Roger Federer in ditching Nike for a partnership with a relatively new entrant ...

While major brands like Nike and Adidas dominate tennis apparel among top players, local startups are gaining traction in the ...

Lucrative endorsements and a stake in shoe brand On have made the Swiss star just the seventh athlete in the three-comma club ...

The sport is experiencing a cultural evolution as more luxury brands embrace the court and its players.

While players during the 90s were adapting the baggy shorts that Michael Jordan popularized, Stockton kept his shorts old ...

The British No 1 teamed up with home favourite Jessica Pegula in the US Open mixed doubles and is sporting a new look after ...

Ben Shelton defended his sponsor On, questioning its characterization as a small company. Jack Draper joined Vuori, ...

Sharapova styled her brown hair down in delicate waves, with a smattering of gleaming silver bow pins on one side that ...

Justin Birnbaum of Forbes reported Friday the publication estimates Federer's net worth to be $1.1 billion. That makes him ...

Tennis apparel sponsorship is a big business. It is also one that, among the top players, is dominated by a small group of ...