The sport is experiencing a cultural evolution as more luxury brands embrace the court and its players.

Hint: It’s not the tennis dress. But as she is inducted into the International Tennis Hall of Fame, the former star athlete ...

The tennis lifestyle brand's newest initiative is among several marketing opportunities during the tournament that takes ...

Alexis Ohanian, husband of Serena Williams, received a special gift. Sports artist Adam Port gifted him a print of the Nike ...

Jack Draper has followed in the footsteps of Roger Federer in ditching Nike for a partnership with a relatively new entrant ...

Events like the Rugby World Cup are drawing more fans, but still trail far behind the men’s equivalent in financial terms.

From groundbreaking tennis outfits to boardroom roles, Maria Sharapova has redefined what it means to be a style icon off the ...

The US Open ranks as one of the most highly anticipated sports events of the year, and for good reason: How many other events ...

Naomi Osaka gets ready for the premiere of her documentary 'The Second Set,' which will reflect on motherhood and her tennis ...

When Mattel approached Venus Williams to make her own Barbie, the legend was given free rein to select the outfit she wants to be immortalized in.

Events like the Rugby World Cup are drawing more fans, but still trail far behind the men’s equivalent in financial terms ...