The sport is experiencing a cultural evolution as more luxury brands embrace the court and its players.

Hint: It’s not the tennis dress. But as she is inducted into the International Tennis Hall of Fame, the former star athlete ...

The tennis lifestyle brand's newest initiative is among several marketing opportunities during the tournament that takes ...

Jack Draper has followed in the footsteps of Roger Federer in ditching Nike for a partnership with a relatively new entrant ...

Events like the Rugby World Cup are drawing more fans, but still trail far behind the men’s equivalent in financial terms.

From groundbreaking tennis outfits to boardroom roles, Maria Sharapova has redefined what it means to be a style icon off the ...

The US Open ranks as one of the most highly anticipated sports events of the year, and for good reason: How many other events ...

Events like the Rugby World Cup are drawing more fans, but still trail far behind the men’s equivalent in financial terms ...

Carlos Alcaraz in Louis Vuitton, Coco Gauff in Miu Miu, Jannik Sinner in Gucci: Forget actors, fashion brands are falling ...

Interview with WTA World No. 1 Aryna Sabalenka on her WHOOP partnership, US Open kit, and goals for the rest of the season.

Breaking: Tennis icon Serena Williams reveals her post-pregnancy weight loss journey, sharing the emotional toll and the surprising ...