MMM isn't a replacement for all attribution, but it is a powerful strategic layer that can restore clarity to marketing ...

Twenty years after the introduction of the theory, we revisit what it does—and doesn’t—explain. by Clayton M. Christensen, Michael E. Raynor and Rory McDonald Please enjoy this HBR Classic. Clayton M.

While Moldova is advancing its European Union integration agenda, the World Bank Group is supporting country’s inclusive development and competitiveness by helping to increase formal employment, ...