The parade begins on Manhattan's Upper West Side and ends at Macy's Herald Square flagship store on 34th Street, which serves as a stage and backdrop for performances.

New York City comes alive in the summer, with plenty of opportunities to fill your social calendar with arts and culture ...

However, there are signs of life for Herald Square. Old Navy signed the year’s largest retail lease earlier this month, taking out a 55,000-square-foot flagship space at 50 West 34th Street.

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The parade route stretched 2.5 miles (4 kilometers) from Manhattan’s Upper West Side to Macy’s Herald Square flagship store on 34th Street, which served as a performance backdrop.

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Visiting New York City? Stop by our visitor center on the Mezzanine. To learn more about our free 30- to 45-minute tours exploring our rich history, stop by our visitor center on the Mezzanine. All ...

Shiseido hosts a pop-up event at Herald Square Plaza in New York City, to celebrate the launch of the New Ultimune Power ...

Macy's has announced its official free viewing areas for its 49th annual 4th of July fireworks show above the East River and ...

NEW YORK — Macy’s will celebrate America's independence with a 4th of July fireworks show live on NBC featuring Jonas Brothers, Eric Church, Lenny Kravitz, Ava Max, Keke Palmer and Trisha ...