If a kid in your life keeps chanting “Tralalero Tralala” or “Bombardiro Crocodilo,” you’ve been hit by Italian brain rot.

Emerging research suggests overusing digital devices can be harmful, especially to mental health. But does being overly online truly rot our brains?

The term "brain rot" refers to how low-quality internet content may slow your brain function. It's usually tied to watching specific types of content, usually nonsensical, embarrassing, or weird. But ...

Forbes contributors publish independent expert analyses and insights. Leslie Katz covers the intersection of culture, science and tech. Lirili Larila, an elephant-cactus hybrid, is one of the breakout ...

There’s a name for that feeling you get after spending too long scrolling aimlessly, and Oxford University Press (OUP) has chosen it as its word for the year for 2024. “Brain rot” took the title in a ...

IF YOU FEEL YOUR KIDS ARE SPEAKING A DIFFERENT LANGUAGE FROM YOURS THESE DAYS, YOU ARE NOT ALONE. SOCIAL MEDIA, BRAIN ROT, MEMES AND PHRASES ARE TAKING OVER AND SHAPING HOW KIDS ENGAGE AND INTERACT.

I open my DMs to an Instagram gallery my younger sister sent me of the zodiac signs as different rats. "Lmao so me," I absentmindedly respond upon deeming my rat acceptable. Our conversations ...

The brain is a muscle, leaving it to rot is a choice. We can take proactive steps to counteract the risk of cognitive depletion, and the emotional drain that comes with it. Brain rot symbolizes the ...

The conversation on brain health has been growing in recent years, and 2024 was no exception. This year brought significant highlights, including increased investment in brain capital (also known as ...

If you don’t know the term “brain rot” by now, congratulations! You probably don’t have it. It’s slang to describe the idea that being “very online” is harming our brains. It also describes the ...