The tennis lifestyle brand's newest initiative is among several marketing opportunities during the tournament that takes ...

Lacoste is making a significant change to its US Open tennis kits in honor of Novak Djokovic. Djokovic has been a Lacoste ...

LACOSTE have given its iconic logo a makeover for Novak Djokovic ahead of the US Open. The French sports brand, which was ...

The redesign honors Novak Djokovic as he eyes another historic win at the U.S. Open, as Vuori, ON, and New Balance shake up ...

Lacoste has reimagined its iconic crocodile logo as a "GOAT" (Greatest of all time) in a new capsule collection celebrating ...

Lacoste replaces its crocodile with a goat for a capsule collection dedicated to Novak Djokovic, nicknamed GOAT (Greatest of ...

In honor of the greatest tennis player of all time, Novak Djokovic has paired up with Lacoste to bring an exciting yet ...

Fashion history is often made at the annual US Open, in the stands at the Billie Jean King National Tennis Center and on the court. The best outfits aren't limited to celebrity guests like Beyoncé, ...

Lacoste has reimagined its iconic crocodile logo as a GOAT in a limited-edition collection celebrating Novak Djokovic's ...

From Fifth Avenue to Flushing Meadows, players have been busy on and off the court ahead of the year’s final Grand Slam.

Lacoste and Highsnobiety have collaborated on a limited-edition sneaker and apparel collection inspired by laidback French luxury and tennis.

Daniil Medvedev, Arthur Fils, and Grigor Dimitrov helped roll out Lacoste's tennis gear for the 2024 Rolex Paris Masters.