Gulf Shores Beach Safety Chief Joethan Philips talks staying safe on Alabama's Gulf Coast as the busy season nears. Grant Brown with the City of Gulf Shores talks how the city is preparing for another ...

The newly released Census data suggests the extraordinary surge of newcomers who have arrived in the region may be ...

5 incredible waterfront restaurants on Alabama’s Gulf Coast you need to try this summer Apr. 13, 2026, 10:31 a.m.

The two‑lane bridge—long debated, litigated, and criticized by Gulf Shores and Orange Beach officials—has been pitched for ...

The Alabama Department of Transportation has announced the new traffic pattern at the Intracoastal Waterway Bridge in Gulf ...

Memorial Day travel becomes easier for Alabamians with a new nonstop flight from Huntsville to Gulf Shores, making the trip ...

Award-winning children’s book author Dr. Linda Holloway joined WSFA to discuss how kids can build strong mental health habits ...

The city has lost residents in recent years, even as thousands move to nearby cities like Fairhope, Orange Beach and Gulf ...

Shoulder season is one of the best times to visit this coastal city. The weather is mild, you can enjoy the oceanfront, the 3 ...

WSFA 12 News is back with another Hometown Tour in our ongoing series, and this time there’s sand between our toes!