Generative engine optimization, GEO, is the latest marketing buzzword. Platform experts give their advice for what actually ...

Discover why AI search engines outperform traditional search in accuracy and personalization. Explore key traditional search ...

Ahrefs’ Patrick Stox breaks down how LLMs are changing discovery, what is working for inclusion, and why Google isn’t out of ...

Perplexity.in is redirecting to Google's Gemini chatbot, raising questions about whether Perplexity has been a victim of ...

Answer-driven results are redefining what visibility means and demanding a more strategic approach to content and brand ...

Adthena has identified the first ads in Google's AI Overviews in the US, while users have started seeing them below the ...

OpenAI appears to be gearing up to introduce ads in ChatGPT, presumably for users who don't pay to access the chatbot.

As zero-click journeys dominate, brands slash open web display budgets by 30%, redirecting ad dollars to CTV, retail media, ...

Envigo announced a new suite of AI Visibility Services designed to help brands stay discoverable as search behaviour shifts toward AI assistants and zero-click outcomes. With AI engines influencing a ...

Connecticut's largest public college system is kicking off a search for a new leader in 2026, the system's governing board ...

Big retailers are building websites that cannot be seen by shoppers, intended to be read solely by AI scrapers, automated ...

ALMATY – More than half of Kazakhstan’s population uses artificial intelligence technologies such as ChatGPT, Google Gemini, ...