Google Analytics has introduced a new feature that allows users to build personalized channel groups, either by starting from scratch or by utilizing Google’s default channel group as a foundation.

Google Analytics drops four attribution models and adds custom metric combinations. Google Analytics is removing four attribution models in October 2023. A new "calculated metrics" feature will allow ...

Google is updating the GA4 custom report builder with the ability to add dimensions and metrics that are important to your business. The official Google Analytics changelog reads: “You can now add ...

Google Analytics 4 has added dozens of new dimensions and metrics that should help marketers this coming holiday shopping season. The new capabilities were rolled out as part of the latest GA4 update, ...

Google is readying a new set of Analytics usage reports designed specifically for mobile applications, the company plans to announce at its I/O developer conference on Friday. So far, Google Analytics ...