The effort includes the familiar Geico Gecko character taking center stage in "Low Key Big Deal," focused on the brand's auto ...

Attention metrics are not the be-all-and-end-all when it comes to understanding media channel effectiveness, instead the “ad ...

I’ve always wondered what fat-cat, moronic CEO is paying hacks to come up with the vapid blurbs TV watchers are forced to endure. The occupants of corner offices in marketing firms have convinced ...

Several years ago Geico dropped the caveman ... Some of the best (and worst) TV entertainment comes in the form of advertisements. I am a fan of most commercials for insurance companies. However, ...

State Farm and Liberty Mutual saw the biggest gains in ad awareness of brands in the U.S. in July, according to a monthly survey conducted by YouGov BrandIndex.  The two insurance companies were ...

The series revolves around, according to its official description, “the heartbreaking stories of Gacy’s victims and the ...

Lydia Ko told her longest-running sponsor, Rolex, that it would be cool one day to have a collage of the highs and lows of ...

In July, spending on TV ads for prescription drugs reached a low not seen since this time last year. Pharmas shelled out a combined $173.9 million to air ads for the top 10 drug brands last month ...

Berkshire Hathaway revealed four new investments last Thursday in steelmaker Nucor, insurer UnitedHealth and two of the ...

Cross-platform synergy across NTTS TV, cable, social media, and NewsOut video press release amplification is delivering record-breaking visibility for public companies NEW YORK CITY, NEW YORK ...

Nielsen has long been known for counting the number of people who watch TV shows and the commercials that accompany them. Now it hopes to be recognized for helping advertisers determine whether ...

In 2024, insurers cited lower losses, driven by a decrease in the number of accidents on the road. Now, since the start of ...