Attention metrics are not the be-all-and-end-all when it comes to understanding media channel effectiveness, instead the “ad ...

State Farm and Liberty Mutual saw the biggest gains in ad awareness of brands in the U.S. in July, according to a monthly survey conducted by YouGov BrandIndex.  The two insurance companies were ...

The series revolves around, according to its official description, “the heartbreaking stories of Gacy’s victims and the ...

Lydia Ko told her longest-running sponsor, Rolex, that it would be cool one day to have a collage of the highs and lows of ...

Meghan Trainor is in her sports era! The paid spokesperson for State Farm is celebrating the launch of her new commercial ...