A new study from yaman.AI finds that over 60% of locally produced radio ads fail to meet creative effectiveness standards ...

"As radio stations nationwide grapple with AI adoption in creative departments, we're seeing a troubling trend in commercial ...

The digital afterlife industry may near $80 billion in a decade, fueled by AI "deadbots." Tech firms see profit. But experts ...

The Yorkshire West regional division of Top 10 housebuilder, Keepmoat, has donated £20,000 to support local families affected ...

The post Cracker Barrel and the Americana debate appeared first on Salon.com. The television star played a memorable ...

Stacker ranked the 50 highest-paying jobs in America using wage estimates from the Bureau of Labor Statistics, which were ...

As digital channels grow more saturated, it's the ideas and emotional resonance behind the content that increasingly ...

Wurl, a specialist in streaming TV, in partnership with TVision, the TV and CTV viewer engagement measurement company, have published a report, The Impact of Emotion Alignment on Ad Attention in ...

Gap's new ad follows the same playbook the brand has used since 1998 — and it still resonates. Like a cozy Gap tee, it was ...

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Emotional storytelling and ad creative play a critical role in strengthening B2B brand value, trust, and long-term market impact, a study finds.

Fans say Gap's joyful, dance-filled denim ad breaks from rage-bait trends—praising its diversity, celebs and style.