Apple's new 'pro-family' holiday ad has left viewers stunned with its emotional, pro-family message. The commercial pulls on the heartstrings to promote the hearing aid function of the new AirPods ...

I think that is the message of Apple's latest holiday commercial, "Heartstrings," naturally, which focuses specifically on the Apple AirPods Pro 2's latest auditory capabilities.

YouTube just showcased a new, AI-based ad placement system called Peak Points, designed to take advantage of a video's most emotionally impactful moments. The tool determines the perfect time ...

As digital channels grow more saturated, it's the ideas and emotional resonance behind the content that increasingly ...

Google's Super Bowl ad highlights a dad's love for his daughter and showcases how Google AI tools help him translate lessons learned into an opportunity for a new job.

Advertising can have a powerful impact when it connects on not just a consumer purchase level but also a human emotional level. Volvo's newest ad for its EX90 SUV is essentially a short film.

Southern Kitchen: Thanksgiving recipes, tips, tricks and how-to's At first viewing, the commercial may lack the emotional punch of Publix’s Kleenex-worthy holiday commercials of the past.

Publix didn't have a Thanksgiving commercial for 2023, but its 2022 Thanksgiving ad was probably one of the store’s most emotional to-date. It shows a young woman’s Thanksgiving spent away ...

Emotional storytelling and ad creative play a critical role in strengthening B2B brand value, trust, and long-term market impact, a study finds.

"As radio stations nationwide grapple with AI adoption in creative departments, we're seeing a troubling trend in commercial ...