The $10 billion business has grown from a fitness band to a comprehensive personal health platform. So why is Ahmed’s heart ...

Apple Watch Ultra 2 vs WHOOP MG after 60 days. Sleep, recovery, workouts, Bevel, battery life, and the truth about WHOOP.

WHOOP’s $575 million funding round brings on major healthcare institutions, as the wearable company pushes beyond wellness ...

Fitbit Air costs $99 with no required subscription. Whoop 5.0 starts at $199/year. We break down which screenless tracker is ...

Are you hardcore enough for the Whoop?

Taking on Whoop, Google unveiled its brand new screenless fitness band, the Fitbit Air. Here's which one is better, by the ...

Choosing between the Fitbit Air and a Whoop subscription? We analyze the key battlegrounds and help you decide which is best ...

Whoop users will be able to call up "licensed clinicians" starting this summer–for an as-of-yet-unspecified fee.

Fitbit Air vs Whoop: Can Google’s £84 tracker compete with the best? - From price and design to features and health tracking, I’ve looked at how the two devices compare ...

With the arrival of the Fitbit Air, Whoop's subscription-model days may be numbered.

Google launched the $99 screenless Fitbit Air and $9.99/month Gemini health coach. One day later, Whoop responded with on-demand video consultations with licensed clinicians.

Whoop might be getting yet another competitor, though if the price is as high as leaks suggest, it might not be much of a ...