Learn how the halo effect strengthens brand loyalty, boosts market perception, and impacts consumer behavior, rooted in ...

Earnify is BP's rewards program, covering its subsidiaries such as Amoco and AMPM. Standard members receive 5 cents off per ...

Forbes contributors publish independent expert analyses and insights. Jeff has written about travel, sports & loyalty w/ a focus on Gen Z. In an era when loyalty can feel like a math problem—spend X, ...

Sean Cudahy is an aviation reporter covering news about airlines, frequent flyer programs and consumer travel issues. The cards we feature here are from partners who compensate us when you are ...

TPG staff share their take on the upcoming World of Hyatt changes, including what’s getting worse, what still offers value ...

Birthday rewards typically give customers a limited-time offer, free gift, or discount to drive purchases—a birthday treat ...

Maryland recently passed the Protection from Predatory Pricing Act, becoming the first state to ban “surveillance pricing,” or the use of ...

Retail store loyalty programs are becoming a “lifeline” for the average American shopper. A whopping 91 percent of people say ...

The update makes it easier for customers to join, some credit card holders may see reduced rewards bonuses. Many or all of the products on this page are from partners who compensate us when you click ...

Loyalty is under pressure. Not because brands aren’t investing in it, but because the experience still demands trade-offs. Points or convenience. Credit or control. Rewards now or value later. Today’s ...