"The Junk Food Aisle" Instagram recently posted this mock-up of Cocoa Puffs' new hot cocoa-flavored cereal. As you can imagine, the cereal does indeed have those little marshmallows.

GODOY: From Cocoa Puffs to Frosted Flakes, these breakfast cereal commercials feature colorful cartoon characters that appeal directly to kids. (SOUNDBITE OF ARCHIVED RECORDING) ...

The new Cocoa Puff Cereal Treat Bars have a similar description though are said to “offer more chocolate flavor, with a chocolate-flavored footing of the iconic Cocoa Puff cereal.

UNIDENTIFIED ACTOR #2: (As character) The ultimate chocolatey experience. Cocoa Puffs cereal - part of a good breakfast. GODOY: Kids' cereals are the most heavily advertised food product to children.