Google’s exchange bidding product entered open beta on Thursday. Publishers will be able to test how Google’s solution fares against their header bidding setups. But here’s a tip from publishers ...

Header bidding is a technique where publishers offer their ad inventory to many ad exchanges, also called Supply-Side Platforms (or SSPs), simultaneously before making calls to their ad servers. Here ...

Header bidding is changing the industry and creating a new set of winners and losers. After a dismal earnings call, Rubicon Project’s stock fell 32% and lost $200 million in value Wednesday. Rubicon ...

However, the momentum of the technology was disrupted earlier this year by arguably its biggest detractor Google, with its announcement of the full rollout of its answer to header bidding – ...

Get honest, in-depth coverage of media, marketing and TV, delivered to your inbox daily. Sign up for the Digiday Daily Newsletter here. Digital advertising, despite the massive industry built to ...

Header bidding is a technique whereby publishers offer inventory to multiple ad exchanges simultaneously before making calls to their ad servers. This method has been viewed as primarily benefiting ...

Myths that remain unchallenged over time become truths. Integrating header solutions is not recreating a waterfall or 'waterfalling'. Not even close. Waterfalling is a unidirectional process that was ...

Header bidding has been a boon for publishers looking to maximize ad revenue by exposing their inventory to as many bidders as possible. But, as with any other advance, there’s a downside. From a ...

Header bidding has become the hottest area of ad-tech since first emerging in the market two years ago. But why has it been so slow to play in video? Header bidding is a programmatic advertising ...

Header bidding, the solution allowing different advertising buyers to simultaneously bid for the same impression on a publisher’s site at the exact same instant, has become a beacon of hope for an ...