At Coachella weekend 1, Olandria Carthen became the face of Barbie’s first-ever appearance at the music festival with its “You Can Be Any Barbie” campaign. The Love Island USA star arrived in the ...

If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. “Barbie has always stood for limitless potential, but she’s also a ...

The Barbie Dream Fest wasn’t exactly a dream for many attendees. The event, which took place in Fort Lauderdale, Florida between March 27 to 29, was advertised as “three days of glam, nostalgia, and ...

See more of our trusted coverage when you search. Prefer Newsweek on Google to see more of our trusted coverage when you search. A Barbie-themed fan convention in Florida is drawing widespread ...

Barbie Dream Fest was anything but fantastic. As fans of the beloved brand congregated for what was described as a three-day "ultimate Barbie" event in Fort Lauderdale, Fla., the Barbie Land they ...

They were promised a larger-than-life, interactive Barbie Dreamhouse, an '80s-themed roller-skating party and a glittery pink day in Barbieland. Subscribe to read this story ad-free Get unlimited ...

It seemed to be more of a nightmare than a dream. Barbie fans were left utterly disappointed after experiencing what was supposed to be a fun-filled, glittery weekend full of immersive attractions and ...

Mattel Creations REVEALED 2026 was a bigger, bolder celebration of Mattel than ever before. Not only did it bring a live-audience into the fun for the first time, but its unveiled product line ...

EL SEGUNDO, Calif.--(BUSINESS WIRE)--Mattel, Inc. (NASDAQ: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, announced ...

Barbie is launching its first autistic doll in an effort to represent how individuals with autism spectrum disorder experience the world around them, USA TODAY can exclusively reveal. The doll, which ...

Ruth Handler, who co-founded Mattel with her husband, Elliot Handler, and Harold Matson in 1945, noticed her daughter, Barbara, playing with paper dolls and dreaming about what kind of woman she would ...

Forbes contributors publish independent expert analyses and insights. Joan Verdon is a veteran retail reporter based in Northern New Jersey. Mattel has lowered its sales forecast for the year, after a ...