ASICS will be launching its sports luxury line, ASICS Tiger. The lifestyle label will be targeting the American streetwear market while still being heavily influenced by professional athletics and ...

The history of Asics isn't as familiar to the sneakerhead community at large as that of brands like Nike or adidas, who have had their stories retold many times by many different channels. That makes ...

Building on a legacy of workhorse daily trainers, Asics is entering a new tech-driven design era.

Asics opened a new pop-up location in New York City's Soho neighborhood last weekend centering around its heritage brand, Onitsuka Tiger. The store aims to display the current style of the Onitsuka ...

ASICS Tiger™ GEL turns 30 this year. Originally created as the ultimate cushioning for runners, during its three-decade history, the technology has been used in sneakers that have propelled ...

Yashita Vashisth is a creative writer, specializing in content related to relationships, self-improvement, and personal wellness. Her thoughtful and relatable articles provide readers with valuable ...

Asics is building on the growth of its fashion label, Onitsuka Tiger, by opening a dedicated shoe factory where every stage of production is handled by local craftspeople. Next up? Beauty and food.