Underpainting is a makeup technique where contour, blush, and concealer are applied before foundation. This method creates natural-looking dimension by allowing the foundation to act as a diffuser, ...

Merit’s new line of lipsticks has a sheer, but buildable coverage and a soft, blurring, matte finish. It smooths skin and ...

Most of us have been operating under the rule that blush belongs on the high points of the cheeks. Or, maybe, on the apples—the most prominent part of the face when smiling—for a youthful glow. This ...

Spring’s freshest beauty trend? Ruddy, wind-bitten cheeks. Top makeup artists share how to achieve the romantic makeup look ...

We cannot get ENOUGH of the Merit blushers.

This Korean trend has me on board ...

Blush placement isn’t just about color—it affects how lifted, balanced, and healthy your skin looks. This video explains why placement matters, how different techniques shape the face, and simple ...

This trendy, romantic look blends the ease of the no-makeup "clean girl" aesthetic with expert application and everyone's favorite rosy pink shades.

Under-eye blush is the viral K-beauty lift making faces look fresher and higher; learn how this tiny tweak can reshape your whole make-up.