While major brands like Nike and Adidas dominate tennis apparel among top players, local startups are gaining traction in the ...

But if one looks beyond that upper echelon and into the U.S. Open’s qualifying tournament – where lower-ranked players ...

Jack Draper has followed in the footsteps of Roger Federer in ditching Nike for a partnership with a relatively new entrant ...

Carlos Alcaraz in Louis Vuitton, Coco Gauff in Miu Miu, Jannik Sinner in Gucci: Forget actors, fashion brands are falling ...

For two decades, men’s tennis was defined by the Big Three of Novak Djokovic, Roger Federer and Rafael Nadal, who won a ...

Jack Draper has made his target clear ahead of the US Open: to chase down the duo who have emerged as the new dominant force ...

See the list of the 10 highest-paid tennis players, who collectively earned $285 million, led by the sport's next great ...

Y-3 – Adidas‘ long-running high fashion collaboration with designer Yohji Yamamoto – celebrated the opening of its new store ...

Ben Shelton defended his sponsor On, questioning its characterization as a small company. Jack Draper joined Vuori, ...

In a sponsor category long dominated by two giants, the athleisure maker joins a wave of challengers tempting star players ...

Since Adidas is Nebraska's apparel sponsor, and has been since 1995, Murray can continue repping the gear she's worn since ...

With all due respect to your richest (possibly European) friends, most luxury kicks are irredeemably corny. These 16 are not.