Marketing TV drug ad spending plummeted in July, while AbbVie's Skyrizi regained the lead By Andrea Park Aug 5, 2025 11:40am DTC advertising TV ads drug advertising iSpot.tv ...

Ad Council Entertainment Launched By Sugar23 & The Ad Council To Generate Sponsored Socially Relevant Fare & Fill Gap Left By ...

The Ad Council is starting up an entertainment arm, thanks to a new partnership with a media and content production company. The longtime nonprofit has launched Ad Council Entertainment, partnering ...

Swoop and iSpot have joined forces to deliver insights into cross-platform ad exposures against specific audiences for healthcare and pharma marketers. | Swoop and iSpot have joined forces to deliver ...

The partnership utilizes Kargo’s innovative Connected TV (CTV) Pause Ads format, which activates when viewers pause their content, transforming an idle moment into an opportunity to deliver powerful, ...

Sydney Sweeney controversy impacted "Americana" movie with $500,000 opening weekend as co-star Halsey urges audiences to ...

In the first quarter of 2025, ad-supported streaming made up 72.4% of TV viewing, while broadcast and cable each accounted for around 28%.

Tech giants are taking over the rapidly growing connected TV ad market and analysts say Amazon Prime Video has the upper hand.

A "Total TV" campaign forecasting, planning and optimization-focused global ad technology company is partnering with Charter Communications' Spectrum Reach advertising arm. It's a relationship ...

Stephen Colbert Mocks “Overreaction” to Sydney Sweeney American Eagle Ad The 'Late Show' host weighed in on the controversy surrounding Sweeney's American Eagle jeans ad.

Jim Keller, a veteran of ad sales efforts at Warner Bros. Discovery, Hulu and NBCUniversal, has been named to lead similar operation at FanDuel Sports Network, the collection of regional sports ...

Virginia’s House Democratic Caucus announced a television advertising reservation of more than $9 million in the state’s largest media markets ahead of November’s state House elections. The a… ...