Travis Kelce is set to make a fortune with his fashion line being sold by American Eagle. The collaboration was announced one day after he confirmed his engagement to Taylor Swift.

Cam Newton believes Bengals quarterback Joe Burrow could reach a Super Bowl before Commanders' Jayden Daniels.

American Eagle’s fall fashion campaign starring NFL tight end Travis Kelce was going to make a splash — but the timing, optics, and celebrity chessboard behind it offer a far more complex picture than ...

See who won the Montgomery Advertiser's athlete of the week poll from last week, sponsored by the Vance Law Firm.

Soccer’s governing body is spending millions on out-of-home advertising for the 2026 World Cup before a ball has even been kicked. That early push signals how global live events are becoming OOH’s new ...

Meta said Tuesday a joint Instagram post by Taylor Swift and Travis Kelce broke records with 1M reposts in 6 hours and 14M ...

The August 27 edition of the SBJ Marketing newsletter explores a number of activations, campaigns and promotions from NFL ...

Opendorse released a new report on the state of NIL in college football and broke down how Power 4 conferences are sharing ...

Did Taylor Swift leave fans some breadcrumbs indicating she will be the Super Bowl halftime performer? What we know.

The Coastal Plain League announced that Drew Harrison of the Boone Bigfoots was named the TrackMan 2025 CPL Starter of the ...

When you sign up with the DraftKings promo code, you can bet $5 to instantly get $300 in bonus bets and over $200 off NFL ...

Adding to its appeal for advertisers, BGMS Season 4 is one of the rare esports’ tournaments to air live on national ...