While Korean skincare exploded in global popularity about a decade ago, Korean makeup brands largely missed out on the hype, but K-beauty’s second wave is taking off, and international retailers are ...

The expectation that brands should drive growth doesn’t change when the economy slows and spending turns cautious – at these times it might be useful to explore new usage occasions, giving consumers a ...

Provides a quarterly snapshot of the new and noteworthy events shaping the future of retail media, focusing on in-store.

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

WARC provides insight, intelligence, evidence, expertise, case studies, benchmarks and guidance to help marketers navigate any challenge with confidence.

Gen Z searchers prefer social and video platforms over traditional platforms for nearly every category of search. Searchers have seven types of intent: inspiration, experiential, relational, learning, ...

Highlighting trends amongst the campaigns entered into the 2025 Creative Effectiveness Lions. Brands that stick with creative platforms over time achieve greater recognition, loyalty, and financial ...

Offers three lessons for marketers on the effectiveness of influencer and creator marketing. Influencer and creator marketing is a valuable part of modern marketing plans, but a vast majority of ...

Influencer and creator marketing is a valuable part of modern marketing plans, but a vast majority of brands still don’t understand how it drives business value compared to more traditional paid ...

Staatsloterij, the Netherlands state lottery, put emotional storytelling front and centre to win the hearts, minds and wallets of the Dutch public.

Identifies award-winning campaigns that show how a great strategy can transform businesses and brands. Strategists have enabled brands like Johnnie Walker, Snickers and Omo to build strategies based ...