Google has begun displaying ads in AI Mode, the company's AI search engine, placing them at the bottom of the responses on ...

Incremental increases in computing and processing power will affect how ads are created, speed and timing and how they are ...

The spot consists almost entirely of the voices of 14 people not seen onscreen who are sharing their frustrations with the ...

“Today, Time is no longer a legacy, print-reliant organization,” Sibley noted. “We are a diversified, B2B revenue-focused ...

History is full of "transactional" peace deals that didn't fare well. Look at the Munich Agreement of 1938 that appeased Hitler.

Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases, first-look research and daily insights ...

A nurse in a robot costume stars in ad touting floral delivery service brand's collab with wish-granting nonprofit.

Thomson Reuters is urging an appeals court to leave in place a ruling that artificial intelligence company Ross Intelligence ...

Sensing another potential lawsuit on the way? Part of this type of TV marketing/PR campaign. Trump continues to lean on ...

Consumer fatigue is driven not by ad message volume but by ads with irrelevant messages, according to a report analyzing Black Friday and Cyber Monday campaigns. Some 56% of consumers say message ...

The lawn-care giant uses a Turkey Bowl stunt to stretch demand past its spring peak -- and stay top-of-mind in November.

IPG has restructured one of its big Hollywood PR agencies—R&CPMK—as part of a streamlining effort at the holding company. A ...