Peeyush Dubey, Chief Marketing Officer of Tech Mahindra, unpacks the company's refreshed narrative, the power of AI and ...

Madison Media Loop, a unit of Madison World, is delighted to announce the appointment of Sudarshan Karandikar as Vice ...

US retail giant Costco is setting up its first Global Capability Centre (GCC) in India, with plans to hire 1,000 people at ...

For Airtel, bundling Perplexity Pro, a product that typically retails for around Rs 17,000 per year, is a strategic ...

Gen Z doesn’t like brands shouting at them; they want subtle, relevant messages. That’s why CTV is a great option, say ...

WPBL has partnered with Famous Innovations to craft overall communication to engage the next generation of fans ...

Aloke Bajpai, GroupCEO, Ixigo, who celebrated his birthday on July 21, stands out not just for what he builds but how he ...

As the average attention span shrinks to just six seconds, creators and brands have a narrow window to make an impact ...

Both companies have deployed dedicated integration teams at the corporate level, working closely with external consultants to ensure a seamless and successful transition, CEO John Wren told the ...

A major chunk of this spend came from advertising and promotional expenses, which surged to ₹671 crore in Q1 FY26, up 69% ...

Brands are going for multilingual and hyperlocal Martech tools unifying data across apps, websites, and social media to make to make online shopping friendlier and holistic, share industry watchers ...

Instagram is now testing the display of like counts on individual carousel frames, rather than showing just a single total for the entire post. This subtle but powerful change offers brands and ...