On Aug. 11, meal-kit company Blue Apron introduced expanded offerings, an upgraded digital experience, new creative and shed ...

Another advantage of coming “late” to the retail media game is not having to convince brands of the value of buying retail ...

Fitness technology platform iFit taps Ergatta to develop gamified racing content for its NordicTrack treadmills, rowers and ...

Reebok.com sells smart glasses from Innovative Eyewear. The manufacturer’s CEO shares how the Reebok brand license will propel sales for years to come.

When every screen is saturated, the most effective channel may be the one you can hold. The 2025 Direct Mail Marketing Benchmark Report reveals how leading brands are evolving their acquisition ...

Credit One Bank is using humor to connect with shoppers and build brand awareness in a crowded landscape of financial advice, said Chief Marketing Officer Michael Coleman.

In ad tech, group thinking is the silent killer. It convinces great companies to keep playing the same game long after the rules have changed. Too many leaders keep reaching for the same playbook that ...

Manscaped CMO Marcelo Kertész discusses the campaign inspiration, brand evolution, target market, strategic use of humor and his approach to creator-led content.

We sat down with McKinsey & Co. partner Robert Tas to discuss the report findings, reasons for the CMO-CEO disconnect, how successful companies are handling customer growth and the biggest lessons for ...

The results of Chief Marketer’s latest Pulse survey on staffing are in: Twenty-seven percent of marketing departments surveyed were impacted by recent layoffs. And the areas of marketing that ...

Chief Marketer spoke with Ian Trombetta, the NFL’s svp of social and influence marketing, to learn how the league is catering to the next generation of sports fans.

Marketing partnerships have become an important marketing strategy for brands and businesses to drive revenue, expand their customer bases and meet and exceed future growth goals. Forty-nine percent ...