Britannia 50 50 was a staple snack in many Indian homes in post liberalisation India. It helps that the brand debuted in the ...

Under the collaboration, Integrated Media Tech will support the growth of Truecaller Ads by enabling brands and agencies to use the platform’s advertising formats. The partnership seeks to help ...

Led by Ormax Media and Film Companion Studios, the study analysed streaming and theatrical content across nine Indian ...

The annual Sensor Tower APAC Awards honour leading apps and publishers across Asia-Pacific based on independent market ...

Seventeen candles have been lit as a beacon for the campaigns planned, the stories told, the brands built and the many ...

Pooja joins DailyObjects from V360 Group, where she spearheaded PR strategies for global and domestic brands including AB ...

The event combined a fitness run with financial awareness, bringing together citizens, investors and corporates across 5 km ...

Biometrics refer to the unique physical characteristics of an individual. In the context of an online personal loan, this ...

The discussion focused on shifting purchase journeys, omnichannel execution and AI, as consumers move across social media, marketplaces and stores before buying.

Saugata Mukherjee has stepped down as EVP and head of content – Digital Business at SonyLIV after over three years. He will ...

From off-road stronghold to on-road challenger, BKT is now eyeing a 5% market share by 2030 in India’s highly competitive ...

Flipkart entered when India's internet penetration, payments infrastructure and consumer trust in online shopping were nascent. Its early focus on reliable delivery and cash-on-delivery addressed ...