Felipe Serradourada Guimaraes, chief creative officer at BBH London & Dublin, said, “We’re entering another year of ‘Style it Out’, with a more integrated campaign, not only in film but also as an ...

The campaign is inspired by real use cases and centres on the small but meaningful ways people bring ChatGPT into their lives. Films highlight moments such as cooking a meal, hitting a fitness goal, ...

Emily Crabtree, global marketing director at IMA, said, “IMA has long been one of the industry’s best kept secrets, and I’m excited to take the brand onto the global stage. There is a real opportunity ...

Developed by ARK Agency, the campaign leans into the football banter that defines a title run-in, with the UK’s fastest-growing travel agency loveholidays cheekily offering Celtic’s season ticket ...

In less than a month, the FIFA World Cup will be kicking off in the States for the first time since 1994. But despite soccer being one of the fastest-growing sports in the US and with 75% of Americans ...

Alongside the Secret Garden, the agency is launching a Souvenir Shop designed to operate more like a streetwear drop than a standard festival merchandise stand. Guests reserve a collection slot in ...

Expanding its global presence throughout the tournament, the campaign flips AXE’s classic attraction narrative into something completely self-aware: during the World Cup, nobody is trying to look good ...

Eurostar is teaming up with world renowned graphic designer, illustrator and artist Noma Bar to launch a bold campaign, designed to disrupt the automatic choice to travel by plane and car, and ...

The campaign also reflects broader shifts in media consumption. Research cited by the luxury fitness brand shows that 70% of people say they no longer know what information to believe online, while an ...

Little Black Book, LBB’s April Summers catches up with RGD’s Hilary Ashworth for a pulse check on the progress of creative pay, exploring what’s shifted since Q1 and what these new insights reveal ...

Every three minutes, a child is referred to mental health services for anxiety in England. Yet hundreds of thousands of children who need support face long waits, meaning help often comes too late.

Florian Alt, vice president global brand communications at adidas, said the campaign is rooted in the universal feeling of playing football purely for enjoyment, without pressure or expectation. “With ...