Opinion: Luxury brands must understand the emotional drivers of purchasing behavior while avoiding pitfalls that can alienate ...
As platforms like Roblox and YouTube Gaming become key arenas for engagement, brands that invest in a long-term presence are ...
The luxury house’s milestone runway show captivated Chinese audiences with celebrity ambassadors, but a contested knot design ...
Federal Reserve research shows Americans are buying more Chinese goods than reported, and proposed tariff expansions could ...
Jacquemus' apparent quiet exit from China raises questions about independent luxury brands' sustainability in the market.
TikTok Shop is accelerating global expansion as it braces for potential US restrictions. Luxury brands are reinventing ...
Young Chinese consumers are melting gold bars and heirlooms into custom jewelry as prices soar, creating a viral DIY trend ...
New research from WGSN outlines the trends shaping Gen Z’s spending choices and priorities. We break down what you need to ...
A discussion with experts on how to leverage IP protection to help international IP holders achieve long-term development in ...
From mall culture to fashion, China’s ‘guzi’ economy signals a major shift in how Gen Z and Alpha consumers approach shopping ...
Fall 2025 showcased London’s commitment to Chinese fashion, from homegrown designers to strategic KOL partnerships that ...
From AI-powered vehicles to iPhone features and e-sports, Chinese tech companies are forging strategic partnerships to ...