"With the bold ambition to capture 100 million global first-party records, we will be able to build a deeper understanding of our consumers and own the end-to-end relationship." "Work and rest come in ...

Generative AI has been the term on everyone’s lips this year, and CPGs are taking note. We explore some of the diverse ways the world’s biggest brands are harnessing these capabilities to stay ahead ...

“Potty With Pull-Ups” brings in content featuring intellectual properties from Disney Jr., such as Mickey Mouse, to help parents navigate the potty training process with their children.

Between May and July 2024, participants were randomly assigned to one of four situations: An individual working without Gen AI A team of two humans without Gen AI Individuals working with Gen AI A ...

Perhaps the most anticipated as it has quickly become the latest buzzword in AI, agentic technologies will bring increased autonomy to virtual workforces, allowing AI agents to make decisions that can ...

Learn how he's modernized retail partnerships since joining the ranks of Haleon's leadership team just over a year ago.

This latest AI push builds on recent efforts to introduce new efficiencies into Nestlé’s operations. For example, the company is already using digital twin technology to optimize its manufacturing and ...

Sephora talks about the AI tech developed in-house to help all its customers find their best foundation match, as part of its Diversity, Equity, and Inclusion commitments. The “lift and learn” ...

Because Lipari supplies thousands of retailers with a wide assortment of products, it needed to overhaul its supply chain operations to increase visibility into inventory and demand planning.

When CPG companies seek to hire new top marketing and technology talent, the most desired attribute is often experience. But the high number of senior executives opting for retirement during the Great ...

Sixty percent of Gen Z-ers and millennials want Mars to deliver experiences beyond products, according to research conducted by the company. “So we say that brands should know what they stand for — ...

The company is also automating media scheduling, using algorithms to build cohorts and space out activations. Additionally, it has digitalized its production by equipping lines with sensors and ...