That shift, from human-driven browsing to AI-driven intent, is the defining commercial transformation of this decade. And ...

Streaming giant Netflix has partnered with the Arab Fund for Arts and Culture to launch the third edition of its regional ...

Italian luxury menswear group Ermenegildo Zegna has seen an improvement in its Middle East business in recent weeks following ...

Publicis Groupe announced on Sunday it would acquire LiveRamp in an all-cash transaction valued at $2.167 billion, deepening ...

Majid Al Futtaim has launched its SHARE rewards program in Saudi Arabia, expanding the company’s digital commerce and loyalty ...

Qiddiya Investment Company and Google Cloud announced an expanded partnership on Monday to build the digital infrastructure ...

Companies that fail to build people-centered artificial intelligence strategies risk losing their best AI talent by 2027 to ...

John Speers, CMO, growth marketing leader and founder of The Marketing Lab, said: “As we saw in COVID-19, brands that go dark ...

On the surface, Saudi Arabia's customer experience landscape looks strong. Some 69 percent of customers are satisfied with ...

Dentsu has reorganized its Europe, Middle East and Africa operations under what it described as a simplified regional ...

Fifteen-year-old Saudi youth leader and podcaster Rateel Alshehri has become one of the most talked-about online ...

AGMC, the Dubai-based automotive group that has represented global car brands in the United Arab Emirates since 1976, has ...