While the link between creative awards and business outcomes is often debatable, Unilever’s sales surge clearly coincides ...

The agency holding company plans to sharpen the positioning of individual agency brands and focus on media planning and ...

Is all the razzle dazzle still worth it? Do marketers even care? Ad Age takes a deep dive.

Leclerc teams with filmmaker Antoine Truchet and brand strategist Nicolas Jayr on a venture called Sidequest.

The dating app and agency Mischief @ No Fixed Address find playful ways to illustrate the first spark of attraction.

Consultants give tips on understanding when marketers should put their accounts into review, and when they can save an agency ...

Consultants give tips on understanding when marketers should put their accounts into review, and when they can save an agency ...

CMOs can meet rising ROI demands by aligning brand-building and performance strategies to drive both short-term results and ...

A 60-second brand spot was made by Isle of Any, founded by ex-Droga5 creatives who steered the Times creatively a decade ago.

Keurig Dr Pepper Inc. agreed to buy JDE Peet’s NV to bolster its struggling coffee business.

Dentsu, Monks and Wpromote have each found that conversions are stable, and in some cases increasing, in the age of AI search ...

Ad Age Creativity Editor Tim Nudd breaks down the trending topics in marketing so far this year, including the impact of AI, ...