Stories don’t create change—people do. But the right story, shaped with purpose, can give them the map to make the change happen.

Strategic management deals with the long-term goals of a business rather than the day-to-day operations. These plans often make projections that extend three to five years out. In addition to creating ...

The mantra of American business is growth. Business leaders employ multiple strategies like buying out the competition and innovating products. However, things go wrong all the time, resulting in huge ...

On Grand Strategy by John Lewis Gaddis explores how history’s greatest leaders balanced vision, resources, and morality.

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...

In today’s fast-paced digital economy, strategic risk management is a fundamental aspect of any successful business, but despite this, the concept remains widely misunderstood. Strategic risks are ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Investopedia contributors come from a range of backgrounds, and over 25 years there have been thousands of expert writers and editors who have contributed. Gordon Scott has been an active investor and ...