When firms want to determine what their clients want, or what kind of products they should develop, or to determine if a new product will succeed they will do marketing research to find out more ...

A typical article in a top-tier business journal can require as much as $400,000 in academic labor costs (Terwiesch and Ulrich 2014). This estimate raises the question of what makes a contribution ...

All year round, UW-Milwaukee's research vessel, Neeskay, takes researchers out to study the Lake Michigan's changing ecosystem. Last week, it headed out with a different agenda. Capt. Max Morgan ...

When developing your marketing research it is important to follow some basic design ideas in order to make sure you are doing the best marketing research possible to help out your business or ...