In fact, 85% of shoppers say that shelf arrangement is an important or very important factor influencing their in-store ...

If you want to successfully launch a product, one of the most important things you can do is to make buying it as easy as humanly possible. So advises Mark Nelsen, Chief Consumer Product Officer at ...

Innovation is the lifeblood of your organization. When you develop and launch new products and services, you invest in your future as a vibrant, growing company. In my organization—a leading medical ...

Only 5% of new products succeed after launching, which highlights the importance of having an effective launch strategy. In this article, I’ll share the steps you need to follow to launch your new ...

Kwame Ferreira, CEO and Founder of Bond Touch presents on Fox’s “Snake Oil”. Let’s get real: launching or redesigning a product in the consumer tech space isn’t a walk in the park—it’s more like ...

Launching a product is never just about the product. As I write this, my two-and-a-half-year-old company, Hugimals World, is preparing to roll out Hugarounds—a new line of warmable weighted plushies ...

Launching a new device, like a much-anticipated smartphone, is a massive undertaking. While many consumers see stylish marketing and ad campaigns in the months and weeks leading up to the launch date, ...

As the global security market heads toward record growth, companies eyeing product launches must prioritize reputation management, or risk losing credibility before they gain market traction. Every ...

CEO Matt Reintjes highlighted three priorities for 2025: accelerating product innovation, transforming the supply chain to minimize reliance on China, and maintaining operational discipline to sustain ...