Is Gen X actually the greatest generation? In T’s Holiday Issue, we interview many of the most iconic figures from the era, ...

For the first time, Luminate’s quarterly “Entertainment 365” consumer survey featured questions about generative AI New data shows U.S. consumer gen AI awareness, adoption and perceptions toward its ...

Gen Z’s relationship with audio is rich, layered, and still includes radio. That’s the picture painted by new Edison Research data; while streaming leads, radio remains a key part of the audio diet, ...

“Androgyny,” “apathy” and other words and ideas that defined America’s last monoculture.

OpenAI already offers advanced image and video generation models. ChatGPT went viral earlier this year thanks to the GPT-4o image generation model that OpenAI built into the chatbot app. The Sora app ...

When professor Jessica Maddox asks her University of Alabama students a question in class, she is sometimes met with blank, deadpan looks from the Gen Zers in the room. The look has become so ...

Although I am a millennial myself, I have to give credit where it’s due. Gen X did a lot of things right. Born between 1965 and 1980, and often referred to as the "middle child generation," Gen X has ...

These generations are lost in translation. Gen X isn’t exactly “slaying” when it comes to understanding their zoomer children’s slang — but Gen Z is similarly stumped by the popular words and phrases ...

Gen Z is about to get some serious competition for all the research and marketing attention that the retail industry has lavished on it for the past ten years. The oldest Gen Z-ers were just becoming ...