CAPITAL REGION, NY (WRGB) — If you were at Crossgates Mall on Saturday, you might have heard some live music. Empire State Youth Orchestra (ESYO) hosted its annual Playathon fundraiser at the mall.

There’s proof a business’s music choices have a significant impact on the customer experience. In his iconic song, American Pie, writer and singer Don McLean asks, “Can music save your mortal soul?” ...