The European consortium ASAP4EU will unveil a demonstration of non-linear ads on FAST (Free Ad-Supported Streaming TV) channels, leveraging the IAB SIMID standard, at IBC this year. The live demo is ...

Brands across sectors increasingly experimenting with gamified creatives to reduce ad fatigue, share industry watchers ...

Among the new offerings are Playable App Ads that allow Snapchat users to try a mini version of an advertiser’s game without ...

In 2024, top apps increased their share of spend on interactive ads by 20% year-over-year, while non-top-tier spenders saw a 2% increase.

A new, interactive mapping system released this week by the IAB mixes and matches scenarios for the use -- and outcomes -- of AI across advertising's ecosystem. It's a start.

Overview: AR marketing creates immersive, interactive experiences that increase user engagement.Social platforms like ...

Mana's SSAI and G-Mana Ad Solutions to deliver interactive formats, real-time transparency, and higher yield across platforms. TEL ...

Underdog Media will be integrated under the Advertising.com portfolio, a division of Ad.com Interactive Media, Inc.

The latest findings from BrightLine show that consumers are engaging with shoppable CTV ads differently and more intentionally-favoring rich, interactive formats like carousels and branded ...

How do you build effective playable ads for midcore and hardcore games? Greg Castro, the VP of global partnerships at Mobvista, offers some practical tips for developers and marketing teams.

Interactive video ads deliver a 58% stronger unaided brand recall than standard video spots.

The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 700 leading media companies, brands ...