To find your perfect foundation shade, you should always dab a bit on your jawline and neck first. Checking the color match on your neck and jaw prevents jarring discrepancies and results in the ideal ...

Foundations are like bras—"the majority of people have the wrong one." That's what makeup artist Holly Gowers said when ELLE.com sought her professional help in finding six editors' matches once and ...

DALLAS, August 15, 2025 /CSRwire/ - Mary Kay Inc., a global leader in direct selling and skin innovation, announces the launch of its cutting-edge AI Foundation Finder – an intuitive technology ...

Struggling to find the perfect foundation shade? If you’ve ever fallen victim to the dreaded tell-tale foundation line along your jaw, you’re not alone; shade matching is an art. But, don’t fret - ...

Google is trying to solve the dreaded experience makeup-wearers know all too well: finding a foundation match online. The tech giant on Thursday announced a new augmented reality shopping feature ...

L’Oréal Paris’ True Match Super Blendable Foundation may have launched 20 years ago, but the cosmetic product has recently undergone a reformulation that not only brings undertone shade matching to ...

Unfortunately, beauty world is still a ways away from the bad-hair-day-banishing box Katniss uses in the first The Hunger Games book. A refresher, for you newbies: Katniss places her hand on the box, ...

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Makeup lovers across the internet swear by beauty encyclopedia Temptalia and its impressively vast foundation matrix. If you select “Start From Scratch,” Temptalia will ask for your undertone (more ...